Iron deficiency affects 1 in 3 women worldwide, leading to constant fatigue, brain fog, and low performance.
Yet the solutions available today often fail.
Most traditional iron supplements are poorly absorbed and cause gut irritation, leading many women to stop before their iron levels recover.
We need iron that truly works.
We built a better kind of iron. Designed to absorb efficiently and avoid the gut irritation that supplements cause.
In preclinical studies, our non-animal iron protein showed up to 65× greater effectiveness than traditional supplements, with no adverse effects observed.
Iron that works with your body, not against it.
I am Dr. Nélida Leiva Eriksson and I've learned the hard way that I was one of countless women suffering from iron deficiency. After neglecting my own health I found myself in desperate need of what I was dedicating my life to research on – blood.
Oh, the irony.
However, the iron pills available were a major disappointment. Not only did they upset my gut, but my body wasn't able to absorb the iron and most of it went through, anyway. I thought I had to come up with a better alternative.
That's why I founded Ironic - to empower women and put an end to the tiredness and fatigue caused by iron deficiency. So I put together a team to help me accomplish my goal. Each team member complements me with specific skill sets. I refuse to believe that being a woman should mean constantly feeling drained. I am determined to provide a solution that truly works.
A biotechnology scientist at Lund University who has been studying iron proteins for more than 15 years, as well as developing genetic engineering and fermentation techniques to scale-up production processes in vitro. She is at the forefront of the latest technology when it comes to developing innovative and sustainable food technologies.
An innovation pioneer with more than 30 years of experience from DSM and Chr. Hansen, working with food ingredients and dietary supplements. He is specialized in bringing R&D technologies into innovative products, project management and innovation strategy development.
Eskil has long experience from business development in international settings from Sony and other leading tech companies. His first jobs in his career were to design how parts of internet should work. Before meeting Nélida he worked with life science, food and technology projects at the Lund university tech transfer office.
Karin holds a PhD from Lund university, her dissertation topic was on hemoglobin and engineering of proteins. Before joining Ironic Biotech she worked for Cytiva and SARomics.
Leila has a PhD from Lund University; with extensive experience in analytical characterization of different compunds, structural modeling, and study of molecular interactionsthrough dynamic simulations.
